Thursday, March 18, 2010

Changing Behavior

Can you take a hard task and change peoples conduct and attitudes by making a hard job seem fun? Watch what a group of scientists did using fun or pleasure to get people to use a long stair case with a moving escalator right next to it. At first no one took the stairs, almost 97% of the people took the electric moving escalator. Notice how scientists changed how people reacted to climbing a long stair case as first choice. Now 66% more people took the stairs.


1 comment:

JUDY ABSHIRE said...

This is too cool! I loved it!